

Until the late 1970s, many cameras made by Fuji were called Fujica, a contraction of Fuji and camera (cf Leica, Yashica etc.). Many other Fuji companies were created after the war, all of them dependent of the main Fuji Shashin Film company and eventually of the Fujifilm Group (富士フィルムグループ).įuji began producing cameras in 1948 with the Fujica Six. (富士写真光機㈱, meaning "Fuji Photo Optical Co., Ltd.") was founded in 1944, from the assets of Enomoto Kōgaku Seiki Seisakusho (榎本光学精機製作所), but this was absorbed back into Fuji Shashin Film after 1945. The dependent company Fuji Shashin Kōki K.K. The company started to produce optical glass during the early 1940s for military use. Hakone, but was already registered by a third party, to which the rights were bought for ¥8,000, an important sum at the time. It is said that the name "Fuji" (富士) was chosen by Asano Shūichi because of Mt. The plants were located in the village of Minami-Ashigara (南足柄村, now a city) in the prefecture of Kanagawa (神奈川県), at the foot of Mt. The company's first CEO was Asano Shūichi (浅野修一). It was an offshoot of Dai-Nippon Celluloid K.K. (富士写真フィルム㈱, later translated as Fuji Photo Film Co., Ltd.), producing several sorts of film. The company was founded on Januas Fuji Shashin Film K.K. This is the earliest postwar advertisement by Fuji.


